This Lyrique project was born from the desire of one man, Bill Sanders, like Abraham Louis Breguet, who began offering his watches through subscription in 1794. His ambition stemmed from a simple idea: how to make fine Swiss watchmaking accessible. Bill Sanders succeeded in bringing together 51 watch enthusiasts from 16 countries on five continents, resulting in a 100% Swiss-made custom watch. The company's business model is based on two essential values: passion and trust, but above all, a direct link between suppliers and subscribers. Accompanied by some of the best suppliers and manufacturers in the watchmaking industry:

Agenhor SA: Construction, production, and assembly of the movement
Voutilainen & Cattin SA: Construction and production of the case
Manufacture de cadrans Metalem SA: Production of the dial
Fiedler SA: Production of the hands
Boucledor SA: Production of the buckles
Protexo SA: Production of the straps
Matthieu Allègre: Artistic direction, design, and project management

This enabled the Lyrique Etude N°1 to be selected in 2022 to participate in the Grand Prix de l'Horlogerie in the small hand category. This model has been so successful with collectors that it is only the beginning of a long series.